Atilola Daranijo

Social Media Manager

London, UK.

About

Social media and community strategist with 3+ years of experience growing digital communities, identifying cultural trends and creating content for global brands including Meta, Disney, Sony, Johnson & Johnson and Max Factor. Experienced in social listening, real-time community management, audience sentiment analysis and trend forecasting across TikTok, X, Instagram and emerging platforms. Alongside my corporate experience, I founded Femme Digital, a culture-led platform exploring internet culture, consumer behaviour and digital trends. Passionate about turning breaking moments, online conversations and cultural shifts into engaging content that drives audience growth and participation.

Work

Femme Digital

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Founder & Trend Analyst

London, UK

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Summary

Founded a culture-led media platform focused on internet culture, consumer behaviour, creator economy trends and digital marketing. Produce insight-led content analysing viral moments, brand campaigns, entertainment news and emerging consumer trends across TikTok, Instagram, LinkedIn and Substack. Track cultural conversations across social platforms and translate online behaviour into actionable content and marketing insights for Gen Z audiences.

Highlights

Create trend reports and cultural commentary around social media, consumer brands and creator-led businesses.

Analyse viral content formats and emerging platform behaviours to identify growth opportunities.

Build audience engagement through storytelling and community-focused content.

Farfetch

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Junior Content Operations Specialist

London, England, UK

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Summary

Lead global marketing campaign launches and product discovery by coordinating high-volume content updates and managing CMS workflows for international markets.

Highlights

Coordinate high-volume content updates for global marketing campaign launches across web and app platforms for international markets, ensuring seamless delivery.

Manage CMS workflows across CoreMedia and internal systems, streamlining campaign delivery and significantly improving operational efficiency.

Lead weekly homepage builds, promotional launches and global marketing initiatives supporting enhanced customer engagement and product discovery.

Khoros

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Digital Engagement Coordinator

London, England, UK

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Summary

Managed and fostered brand communities for major global accounts, owning content strategy, creation, and scheduling across multiple social platforms.

Highlights

Managed and fostered brand communities across major global accounts including Disney, Sony, Johnson&Johnson and Meta, ensuring consistent brand voice and engagement.

Owned content strategy, creation, and scheduling across Instagram, TikTok, LinkedIn and X, optimizing content for maximum audience engagement.

Utilized AI tools to monitor daily sentiment and identify emerging cultural trends, producing data-led engagement reports to optimize content strategy.

Delivered real-time moderation, brand crisis management, and community support during key moments and OOO events, collaborating closely with global stakeholders.

COTY (Max Factor)

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Global Marketing Assistant

London, England, UK

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Summary

Supported digital performance reporting and global campaign coordination, significantly scaling the brand's TikTok presence and enhancing creative communications.

Highlights

Supported digital performance reporting and competitor benchmarking, contributing to optimized global campaign coordination across multiple markets.

Contributed to creative communications copywriting across social channels, owning scheduling, social listening, and community engagement.

Independently launched and scaled the brand's TikTok presence from 400 to over 13,000 followers in nine months, demonstrating rapid growth and engagement.

ONALAJA

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Social Media Manager

London, England, UK

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Summary

Built and managed the brand community across Instagram and TikTok, capturing real-time content and refining storytelling with the founder.

Highlights

Built and managed the brand community across Instagram and TikTok, increasing engagement and fostering brand loyalty.

Captured real-time content at pop-ups and events, enhancing brand narrative and audience connection through dynamic visual storytelling.

Partnered closely with the founder to refine storytelling and campaign direction, aligning social media efforts with overall brand vision.

Education

Nottingham Trent University

Nottingham, England, UK
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BA Hons Media and International Relations

Courses

Creative Director of The African Caribbean Society

St George's School

UK
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A-Levels English Literature, Spanish, Philosophy

Courses

English Literature (B)

Spanish (B)

Philosophy (B)

St Albans High School For Girls

UK
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GCSE Grade: 9 A*-B

Volunteer

Creative Director

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Afro Caribbean Society

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Led creative initiatives and content development for the Afro Caribbean Society, enhancing engagement and community presence.

Highlights

Directed creative content and initiatives, fostering community engagement and cultural representation within the society.

Managed visual storytelling and promotional materials for events and campaigns, effectively communicating society values.

Collaborated with society leadership to develop and execute impactful creative strategies, boosting member participation.

Languages

English

Spanish

Skills

Personal Attributes

Cultural Awareness, Proactivity, Adaptability, Analytical Thinking, Strategic Planning, Collaboration, Creativity, Organisation.

Marketing & Digital Strategy

Social Media Strategy, Content Creation, Campaign Management, Audience Sentiment Analysis, Cultural Insights, Brand Strategy, Digital Marketing, Workflow Management, AI Tools, Community Management, Performance Reporting, Competitor Benchmarking, Copywriting, Social Listening, Storytelling, Real-time Moderation, Crisis Management, Stakeholder Management.

Technical Tools

Meta Business Suite, Sprinklr, CMS Platforms, Core Media, Monday.com, Notion, Dash, Google Suite, ChatGPT, Claude, Gemini 3, TalkWalker.